To remain competitive in the tech-savvy marketplace, most companies are shelling out for personalized full-fledged products to boost performance and productive capacity, start unit launches, and keep pace with cutting-edge technologies.īut how much is personalized software worth and can your business budget cover an average software developer’s hourly rate? Should you opt for a freelancer or a middle-sized lT consulting company? Or should you follow the safest path and turn to one of the trusted front-players? (Sometimes it seems like it’s the only game in town, right?).